KUO
Spotify-inspired music app with freemium model and subscription plan.
Process
UX Research
Looking at existing freemium models such as Spotify, YouTube Premium, Pandora, and Evernote
Secondary research to find how freemium models succeeded and failed
Surveys to understand why people purchased subscriptions (and of what)
Ideation and Design
Userflows for free and subscribed users
Low-fidelity designs
High-fidelity designs and prototyping
Usability Testing
Two rounds, once after low-fidelity and once after high-fidelity
Final Iteration
Figma Prototype
GramCity
Photo-editing app with a photo-op discovery feature, done in response to Bitesize UX's prompt and using a modified version of the GV Design Sprint.
Process
Research synthesis
Using the given personas to obtain the HMW
Ideation and Design
Userflows
Lightning demos
Crazy 8s
Wireframe sketching
Prototyping
Usability Testing
Interviewed 5 people to see how they interacted with the app
Figma Prototype
UI Practice
Practicing UI principles - proximity, repetition, color/contrast, etc.
Gill Sans
Poster created in Communications Design class examining the Gill Sans font.
Personal Moodboard
A moodboard I created in college to describe myself.
Gestalt Principles
As part of communication design fundamentals class, we created these fun little pieces to describe the five Gestalt principles - order, playfulness, tension, congestion, and comfort.
Systems Design
As part of our systems design class, my groupmates and I examined various systems within our ecosystem at college and outside of it.
Service Design
As part of my service design class, I analyzed and created Blue Apron's business canvas model and service design blueprint.
